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Encore Strategic Benchmarking provides insight into a company's financial key performance indicators (KPIs) with data derived from expenses, revenue, and employee count. The 16 metrics calculated quarterly and monthly measure overall profitability and the employees' contribution over revenue and net operating income. 

All accounts in the Encore Strategic Benchmarking app are classified to include account groups, categories, and subcategories which consist of all accounts that are directly mapped to that specific grouping. This consists of all accounts associated with their parent categories and any nested subcategories. By following this approach, any account that is mapped to the designated group, category, or subcategory, including those mapped to the nested categories and subcategories within the account hierarchy, will be incorporated. 

This article shows how the following metrics are calculated: 

1. Product Margin 


The Product Margin metric shows a column chart with product margin percentages by quarter and a monthly layout of the selected range. It is product revenue minus product cost of goods sold (COGS) expressed as a percentage of product revenue. 

Calculation: (Product Sales - Product COGS) / Product Sales 

 

Data Source: Encore mapping 

Account Grouping for Product Margin

Account CategoryAccount Subcategory
Product Sales

Hardware & Software

Cloud Resale

Product COGS

Hardware & Software Costs

Cloud Resale COGS

Special Product 1

Special Product 2

2. Percent of Services to Total Revenue


The Percent of Services to Total Revenue metric shows a column chart with the percentage of services to total revenue frequency by quarter and a monthly layout of the selected range. This is the total service revenue expressed as a percentage of total revenue.

Calculation: Service Revenue / Total Revenue

Data Source: Encore mapping 

Account Grouping for Percent of Services to Total Revenue

  • Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory
    Income

    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


3. Service Gross Profit Margin


The metric Service Gross Profit Margin benchmark displays a column chart with service gross profit margin percentages by quarter and a monthly layout of the selected range. It is service revenue minus service cost of goods sold (COGS) expressed as a percentage of service revenue.

Calculation: (Service Revenue - Service COGS) / Service Revenue

  

Data Source: Encore mapping 

Account Grouping for Service Gross Profit Margin 

  • Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


  • Service COGS
    Account CategoryAccount Subcategory

    Recurring Service COGS



    Managed Services Costs

    BCDR

    Security Costs

    Labor Costs




    Technician Salaries

    Technician Payroll Taxes

    Technician Benefits

    Project Costs

    VOIP Costs


    Hardware As A Service Costs


4. Percent of Recurring Revenues to Total Service Revenue 


The Percent of Recurring Revenues to Total Service Revenue metric has a column chart showing the percentage of recurring revenues to total service revenue frequency by quarter and monthly layout of the selected range. It is recurring service revenue expressed as a percentage of total service revenue.

Calculation: Recurring Service Revenue / Total Service Revenue

 

Data Source: Encore mapping 

Account Grouping for Percent of Recurring Revenues to Total Service Revenue 

  • Recurring Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

  • Total Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware as a Service Revenue


5. Percent of Project and Installation Revenue to Total Service Revenue


The metric Percent of Recurring Revenues to Total Service Revenue has a column chart showing the percentage of recurring revenues to total service revenue frequency by quarter and a monthly layout of the selected range. It is recurring service revenue expressed as a percentage of total service revenue.

Calculation: Project Revenue / Total Service Revenue 

Data Source: Encore mapping 

Account Grouping for Percent of Project and Installation Revenue to Total Service Revenue 

  • Project Revenue 
    Account CategoryAccount Subcategory

    Labor-Related Revenue

    Project Revenues

  • Total Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


6. Percentage of Other Non-Recurring Revenue to Total Service Revenue 


The Percent of Service Salaries to Service Revenue metric is a column chart showing the percentage of service salaries to service revenue frequency by quarter and monthly layout of the selected range. It is service salaries expressed as a percentage of total service revenue.

 Calculation: Other Non-Recurring Revenue / Total Service Revenue 

Data Source: Encore mapping 

Account Grouping for Percent of Project and Installation Revenue to Total Service Revenue 

  • Other Non-Recurring Project Revenue 
    Account CategoryAccount Subcategory

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


  • Total Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


7. Percent of Service Salaries to Service Revenue 


The Percent of Service Salaries to Service Revenue metric is a column chart showing the percentage of service salaries to service revenue frequency by quarter and a monthly layout of the selected range. It is service salaries expressed as a percentage of total service revenue.

Calculation: Technician Salaries / Service Revenue

 

Data Source: Encore mapping

Account Grouping for Percent of Service Salaries to Service Revenue 

  • Technician Salaries
    Account GroupAccount CategoryAccount Subcategory

    COGS - Cost of Goods Sold

    Labor Costs

    Technician Salaries

  • Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue

    Block Hour Revenue


    Time & Materials


    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


8. Sales Salaries and Commissions as a Percentage of Revenue 


The Sales Salaries and Commissions as a Percentage of Revenue metric displays a column chart with sales salaries and commissions as a percentage of revenue frequency by quarter and a monthly layout of the selected range. It is sales salaries plus commission expressed as a percentage of total revenue.

Calculation: (Salaries + Commissions) / Total Revenue

Data Source: Encore mapping 

Account Groupings for Sales Salaries and Commissions as a Percentage of Revenue 

  • Salaries + Commissions 
    Account CategoryAccount Subcategory

    Sales Expense


    Salaries

    Commissions

  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


9. Advertising and Marketing as a Percentage of Revenue 


The Advertising and Marketing as a Percentage of Revenue metric shows a column chart with advertising and marketing as a percentage of revenue frequency by quarter and a monthly layout of the selected range. It is advertising expense plus marketing expense expressed as a percentage of total revenue.

Calculation: (Advertising + Marketing) / Total Revenue

 

Data Source: Encore mapping 

Account Grouping for Advertising and Marketing as a Percentage of Revenue

  • Advertising + Marketing 
    Account GroupAccount CategoryAccount Subcategory

    COGS - Cost of Goods Sold

    Sales Expense

    Marketing

    Expenses

    Advertising


  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


10. Admin as a Percentage of Revenue 


The Admin as a Percentage of Revenue metric has a column chart showing admin as a percentage of revenue frequency by quarter and a monthly layout of the selected range. It is admin expenses expressed as a percentage of total revenue.

Calculation: Total Admin Expenses / Total Revenue

Data Source: Encore mapping

Account Groupings for Admin as a Percentage of Revenue 

  • Total Admin Expenses 
    Account GroupAccount Category

    Expenses

    Salaries - Admin

  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


11. Gross Profit After Sales Expense 


The Gross Profit After Sales Expense metric shows the Gross Profit After Sales Expense frequency by quarter and a monthly layout of the selected range. It is the Total Revenue less the Total Cost of goods sold minus sales expenses.

Calculation: (Total Revenue - COGS) - Sales Expenses 

 

Data Source: Encore mapping 

Account Groupings for Gross Profit After Sales Expense 

  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


  • COGS 
    Account GroupAccount CategoryAccount Subcategory

    COGS - Cost of Goods Sold



















    Product COGS




    Hardware & Software Costs

    Cloud Resale COGS

    Special Product 1

    Special Product 2

    Recurring Service COGS



    Managed Services Costs

    BCDR

    Security Costs

    Labor Costs




    Technician Salaries

    Technician Payroll Taxes

    Technician Benefits

    Project Costs

    VOIP Costs


    Hardware As A Service Costs


    Sales Expense






    Salaries

    Commissions

    Marketing

    Travel and Lodging

    Training

    Other

12. Service Revenue per Service Person 


The metric Service Revenue per Service Person is a column chart showing the frequency of Service Revenue per Service Person by quarter and a monthly layout of the selected range. It measures service revenue generated by each service person.

Calculation: Service Revenue / Service Person Count

Data Source: Encore mapping for Service Revenue and Encore Settings for Service Person Count 

Account Grouping for Service Revenue per Service Person*

  • Service Revenue 
    Account CategoryAccount Subcategory

    Recurring Service Revenues

    Managed Services


    BCDR


    Security

    Labor-Related Revenue

    Block Hour Revenue


    Time & Materials


    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue



    *Service Person Count represents the calculated average of Service Employee Headcount from the Encore Benchmarking Employee Headcount Form within the specified reporting period.

13. Revenue per Employee 


The metric Revenue per Employee is a column chart showing Revenue per Employee frequency by quarter and a monthly layout of the selected range. it is the ratio that roughly measures revenue generated by each employee.

Calculation: Revenue / Employee Count 

Data Source: Encore mapping for Revenue and Encore Settings for Employee Count 

Account Grouping for Revenue per Employee 

  • Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances



    Employee Count represents the calculated average of Service Employee, Sales, and Admin Headcount totals from the Encore Benchmarking Employee Headcount Form within the specified reporting period.

14. Net Operating Income 


The metric Net Operating Income shows net operating income percentages by quarter and a monthly layout of the selected range. It is Total Revenue minus Cost of Goods Sold(COGS), Expenses, Depreciation, and Amortization. 

Calculation: Total Revenue – (COGS + Expense - Taxes)

 

Data Source: Encore mapping 

Account Groupings for Net Operating Income 

  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances


  • COGS 
    Account GroupAccount CategoryAccount Subcategory

    COGS - Cost of Goods Sold



















    Product COGS




    Hardware & Software Costs

    Cloud Resale COGS

    Special Product 1

    Special Product 2

    Recurring Service COGS



    Managed Services Costs

    BCDR

    Security Costs

    Labor Costs




    Technician Salaries

    Technician Payroll Taxes

    Technician Benefits

    Project Costs

    VOIP Costs


    Hardware As A Service Costs


    Sales Expense






    Salaries

    Commissions

    Marketing

    Travel and Lodging

    Training

    Other

  • Expenses 
    Account GroupAccount CategoryAccount Subcategory

    Expenses




























    Computer and Internet


    Continuing Education


    Dues and Subscriptions


    Employee Benefits


    Insurance


    Legal and Professional


    Licenses and Permits


    Miscellaneous


    Office Expense


    Officer Salaries


    Repairs and Maintenance


    Salaries - Admin


    Printing


    Accounting


    Advertising


    Automobile Expense


    Bank charges


    Books and publications


    Contributions


    Postage and Delivery


    Rent


    Telephone


    Travel


    Utilities


    Website


    Meals & Entertainment


    Taxes

    Taxes - Business


    Taxes - Payroll

15. Net Operating Profit per Employee 


The metric Net Operating Profit per Employee shows a chart with each employee's net operating profit frequency by quarter and a monthly layout of the selected range. It is the ratio that roughly measures net operating profit generated by each employee.

Calculation: Net Operating Income / Employee Count

 

Data Source: Encore mapping for Net Operating Profit and Encore Settings for Employee Count 

16. Days Sales Outstanding (DSO) 


The metric Days Sales Outstanding displays a column chart with the sales outstanding in days for the current calendar period. It is a measure of the average number of days that it takes a company to collect payment for a sale. 

Calculation: DSO = (Average Accounts Receivable / Total Revenue) * number of days in the specified reporting period

Data Source: Encore mapping 

Account Grouping for DSO 

  • Accounts Receivable 
    Account CategoryAccount Subcategory

    Accounts receivable (A/R)

    Accounts receivable

  • Total Revenue 
    Account GroupAccount CategoryAccount Subcategory

    Income














    Product Sales


    Hardware & Software

    Cloud Resale

    Special Product 1


    Special Product 2


    Recurring Service Revenues



    Managed Services

    BCDR

    Security

    Labor-Related Revenue



    Block Hour Revenue

    Time & Materials

    Project Revenues

    VOIP Revenue


    Hardware As A Service Revenue


    Miscellaneous Income


    Returns & Allowances



17. Related Topics 



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