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This package requires ConnectWise Manage and Xero integrations.

MSP Finance Team Financial Metrics Dashboard

This dashboard provides insights on a company's overall profitability and efficiency using data on Expenses, Revenue, Labor Hours, and Labor Costs. This aims to enable Business Owners and Service Managers to identify issues faster so that timely solutions can be implemented.

This dashboard can be filtered by Date Range. Users can drill through most widgets to view more details and breakdown of calculations.


Widget NameDescription CalculationsSources for Calculations
Gross Margin

A card number showing the overall Gross Margin for the selected date range.

Gross Margin is Revenue minus Cost of Goods Sold (COGS) which is expressed here as a percentage of Revenue.

Data available is for the last 6 months including current month.

(Total Revenue - Total COGS) / Total Revenue

  • Xero P&L (SLI-Mapped): Revenue, COGS
Expense Margin

A card number showing the overall Expense Margin for the selected date range.

Expense Margin is the ratio of Expenses and Revenue.

Data available is for the last 6 months including current month.

Total Expenses / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, Expense
Debtor amount over 60 days as % of debt 

A card number showing the total amount of Debts ageing for more than 60 days. Shows data for the selected date range.

Computed as the ratio of Overdue Invoices and all Aged Receivables.

Data available is for the last 9 months including current month.

Total of Invoices ageing over 60 days / Total Aged Receivables

(Note: data used are values as of 1st day of the month)
  • Xero: Debt > 60 days, Total Aged Receivables
Normalized EBITDAA table showing Normalized Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) for each of the last 6 months.

Normalization method:
(Net Income + Dividends + Pensions + Other Contributions) - Owner Drawdowns

Data available is for the last 6 months.

Revenue + ITDA - Expense - COGS - Contributions & Drawdown
  • Xero P&L (SLI-Mapped): COGS, Expenses, Revenue, Interest, Taxes, Depreciation, Amortization
  • Xero: Contributions & Drawdowns
Gross Margin TrendA line graph showing the trend of Gross Margin for the last 6 months.(Total Revenue - Total COGS) / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, COGS
% Billable Professional UtilizationA table showing the percentage of Billable Professional Hours that are billable for each of the last 6 months.Total Billable Hours / Total Worked hours

  • ConnectWise Manage: Billable Hours, Worked Hours
Billable Professional UtilizationA progress tracker showing the % Billable Professional Utilization for the selected date range.
% Billable Professional Utilization TrendA line chart showing the trend of % Billable Professional Utilization for the last 6 months.
Total, Service, and Non-Service Revenue Trend

A mixed chart displaying the Service and Non-Service Revenues through columns and the Total Revenue through a line graph. Data shown is for the last 6 months.

Non-Service Revenue = Total Revenue - Service Revenue
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
Revenue per EndpointA table showing the ratio of Revenue and # of Endpoints of the last 6 months.Total Revenue / Total Count of Endpoints
  • Xero P&L (SLI-Mapped): Revenue
  • MSP Finance Endpoints Form: Count of Endpoints
Revenue per Endpoint TrendA line graph showing the trend of Revenue per Endpoint for the last 6 months.
Avg. Billable Professional CompensationA table showing the Average Compensation per Billable Professional for each of the last 6 months.

(Direct Wages + PAYE) / Count of Billable Professional

*Uses Direct Wages in calculation since PAYE in dataset is 0

  • Xero P&L (SLI-Mapped): Direct Wages, PAYE
  • Teams: Utilization-Daily Total Work Hours
Avg. Billable Professional Compensation TrendA line graph showing the trend of Average Billable Professional Compensation for the last 6 months.
Service Revenue per Billable ProfessionalA table showing the average Service Revenue generated per Billable Professional for each of the last 6 months.Total Service Revenue / Count of Billable Professional
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
  • Teams: Utilization-Daily Total Work Hours
Service Revenue per Billable Professional TrendA line graph showing the trend of Service Revenue per Billable Professional for the last 6 months
Service Revenue to Direct WagesA table showing the ratio of Service Revenue relative to the compensation for Billable Professionals for each of the last 6 months.

Service Revenue / (Direct Wages + PAYE)

*Uses Direct Wages in calculation since PAYE in dataset is 0

  • Xero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Direct Wages, PAYE
Service Revenue to Direct Wages TrendA mixed chart showing the Service Revenue and Direct Wages through columns then their ratio through a line graph. Data shown is for the last 6 months.

MSP Finance Team Financial Benchmarks Dashboard

This dashboard enables users to perform benchmarking for their financial metrics. For each metric, a company's performance is shown side by side with the MSP industry's Bottom 1/4 Average, Median, and Best in Class (BIC) Average. 

This dashboard can be filtered by Date Range. Users can drill through most widgets to view more details and/or breakdowns.

Widget NameDescription CalculationsSources for Calculations
MSPF Benchmark - Gross Margin generated per $1 SalesA card number showing the overall Gross Margin generated per $1 of Sales & Marketing Expenses for the selected date range.(Total Revenue - Total COGS) / Total Sales & Marketing Expenses
  • Xero P&L (SLI-Mapped): Revenue, COGS, Sales & Marketing Expenses
MSPF Benchmark - Blended Gross Margin %

A bar graph providing a benchmark for Gross Margin. Data is shown per month for the selected date range.

(Total Revenue - Total COGS) / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, COGS
MSPF Benchmark - Service Gross Margin %

A bar graph providing a benchmark for Service Gross Margin. Data is shown per month for the selected date range.

(Service Revenue - Services COGS) / Service Revenue
  • Xero P&L (SLI-Mapped): Service Revenue, Service COGS
MSPF Benchmark - Product Gross Margin %

A bar graph providing a benchmark for Product Gross Margin. Data is shown per month for the selected date range.

(Product Revenue - Product COGS) / Product Revenue
  • Xero P&L (SLI-Mapped): Product Revenue, Product COGS
MSPF Benchmark SG&A %

A bar graph providing a benchmark for Selling, General and Administrative Expense (SG&A) as a % of Total Expenses. Data is shown per month for the selected date range.

SG&A Expenses/ Total Expenses
  • Xero P&L (SLI-Mapped): SG&A Expenses, Total Expenses
MSPF Benchmark - Sales Cost %

A bar graph providing a benchmark for Sales Expenses as a % of Total Expenses. Data is shown per month for the selected date range.

Sales Expenses / Total Expenses
  • Xero P&L (SLI-Mapped): Sales Expenses, Total Expenses
MSPF Benchmark G&A Cost%

A bar graph providing a benchmark for General and Admin Expenses as a % of Total Expenses. Data is shown per month for the selected date range.

General and Admin Expenses / Total Expenses
  • Xero P&L (SLI-Mapped): General and Admin Expenses, Total Expenses
MSPF Benchmark - EBITDA %

A bar graph providing a benchmark for Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a % of Total Revenue. Data is shown per month for the selected date range.

(Revenue + ITDA - Expense) / Total Revenue
  • Xero P&L (SLI-Mapped): Expenses, Revenue, Interest, Taxes, Depreciation, Amortization
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