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MSPFinance Benchmarks Dashboard

The MSPFinance Dashboards Package is available to MSPBots users with ConnectWise Manage integration. This dashboard gives user a complete overview of the company's financial performance by providing reports on Expense and Revenue margins, Normalized EBITDA, Billable Professional Revenue and Utilization. These will give useful insights to enable Management in identifying financial problems quickly and implementing the necessary solutions.

This dashboard can be filtered by Date Range. Users can drill through most widgets to view more details and/or breakdowns.

Widget NameTypeDescription CalculationsSources for Calculations
Gross MarginCard NumberGross Margin is Revenue minus Cost of Goods Sold (COGS) which is expressed here as a percentage of Revenue.

(default date range is Last 30 days)

(Total Revenue - COGS) / Total Revenue



  • Xero P&L (SLI-Mapped): Revenue, COGS
Expense MarginCard NumberExpense Margin is a ratio of Expenses and Revenue

(default date range is Last 30 days)
Total Expenses / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, Expense
Debtor amount over 60 days as % of debt 

Card NumberRatio of significantly overdue invoices to all aged receivables

(default date range is Last 30 days)
Total of Invoices over 60 days / Total Aged Receivables

(Note: data as of 1st day of the month)
  • Xero: Debt > 60 days, Total Aged Receivables
Normalized EBITDAGridNormalized earnings before interest, taxes, depreciation, and amortization. 

Normalization method:
Net Income + dividends, pensions & other contributions - reasonable owner draw downs

Revenue + ITDA - Expense - COGS - Contrib & Drawdown
  • Xero P&L (SLI-Mapped): COGS, Expenses, Revenue, Interest, Taxes, Depreciation, Amortization
  • Xero: Contributions & Drawdowns
Gross Margin - Last 6 MonthsLine ChartLine Chart showing Gross Margin trend for last 6 monthsUses Goss Margin data for last 6 months
  • Xero P&L (SLI-Mapped): Revenue, COGS
% Billable Professional Utilization - Last 6 MonthsGridPercentage of Billable Professional paid hours that are logged as billable hours% Utilization = Total Billed hours / Total Worked hours
  • ConnectWise Manage: Utilization daily time entry billable hour
  • Teams: Utilization-Daily Total Work Hours
% Billable Professional UtilizationProgress TrackerShows % Utilization of billable professionals for last x monthsUses Goss Margin data for last x months
  • ConnectWise Manage: Utilization daily time entry billable hour
  • Teams: Utilization-Daily Total Work Hours
Total Service Revenue per Billable ProfessionalGridShows efficiency by computing for revenue generated per billable professionalTotal Service Revenue / Count of Billable Professional
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
  • Teams: Utilization-Daily Total Work Hours
Revenue per SeatGridShows generated revenue per seat/unitTotal Revenue / (Number of units + Number of seats)
  • Xero P&L (SLI-Mapped): Revenue
  • Teams: Utilization-Daily Total Work Hours
Average Billable Professional CompensationGridShows average compensation paid to billable professionals(Direct Wages + PAYE) / Count of Billable Professional
  • Xero P&L (SLI-Mapped): Direct Wages+PAYE
  • Teams: Utilization-Daily Total Work Hours
Service Revenue to Direct Labor RatioGridRatio to determine Service Revenue relative to cost of Billable ProfessionalsService Revenue / (Direct Wages + PAYE)
  • Xero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Direct Wages+PAYE
Service Revenue as % of TotalBar GraphShows trend of total revenue and % of service revenueService Revenue / Total Revenue
  • Xero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Revenue