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Widget NameDescription CalculationsSources for Calculations
Gross Margin

A card number showing the overall Gross Margin for the selected date range.

Gross Margin is Revenue minus Cost of Goods Sold (COGS) which is expressed here as a percentage of Revenue.

Data available is for the last 6 months including current month.

(Total Revenue - Total COGS) / Total Revenue

  • Xero P&L (SLI-Mapped): Revenue, COGS
Expense Margin

A card number showing the overall Expense Margin for the selected date range.

Expense Margin is the ratio of Expenses and Revenue.

Data available is for the last 6 months including current month.

Total Expenses / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, Expense
Debtor amount over 60 days as % of debt 

A card number showing the total amount of Debts ageing for more than 60 days. Shows data for the selected date range.

Computed as the ratio of Overdue Invoices and all Aged Receivables.

Data available is for the last 9 months including current month.

Total of Invoices ageing over 60 days / Total Aged Receivables

(Note: data used are values as of 1st day of the month)
  • Xero: Debt > 60 days, Total Aged Receivables
Normalized EBITDAA table showing Normalized Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) for each of the last 6 months.

Normalization method:
(Net Income + Dividends + Pensions + Other Contributions) - Owner Drawdowns

Data available is for the last 6 months.

Revenue + ITDA - Expense - COGS - Contributions & Drawdown
  • Xero P&L (SLI-Mapped): COGS, Expenses, Revenue, Interest, Taxes, Depreciation, Amortization
  • Xero: Contributions & Drawdowns
Gross Margin TrendA line chart graph showing the trend of Gross Margin for the last 6 months.(Total Revenue - Total COGS) / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, COGS
% Billable Professional UtilizationA table showing the percentage of Billable Professional Hours that are billable for each of the last 6 months.Total Billable Hours / Total Worked hours

  • ConnectWise Manage: Billable Hours, Worked Hours
Billable Professional UtilizationA progress tracker showing the % Billable Professional Utilization for the selected date range.
% Billable Professional Utilization TrendA line chart showing the trend of % Billable Professional Utilization for the last 6 months.
Total, Service, and Non-Service Revenue Trend

A mixed chart displaying the Service and Non-Service Revenues through columns and the Total Revenue through a line graph. Data shown is for the last 6 months.

Non-Service Revenue = Total Revenue - Service Revenue
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
Revenue per SeatA table showing the ratio of Revenue and # of Seats of the last 6 months.Total Revenue / Number of seats
  • Xero P&L (SLI-Mapped): Revenue
  • Teams: Utilization-Daily Total Work Hours
Revenue per Seat TrendA line graph showing the trend of Revenue per Seat for the last 6 months.
Avg. Billable Professional CompensationA table showing the Average Compensation per Billable Professional for each of the last 6 months.

(Direct Wages + PAYE) / Count of Billable Professional

*Uses Direct Wages in calculation since PAYE in dataset is 0

  • Xero P&L (SLI-Mapped): Direct Wages, PAYE
  • Teams: Utilization-Daily Total Work Hours
Avg. Billable Professional Compensation TrendA line graph showing the trend of Average Billable Professional Compensation for the last 6 months.
Service Revenue per Billable ProfessionalA table showing the average Service Revenue generated per Billable Professional for each of the last 6 months.Total Service Revenue / Count of Billable Professional
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
  • Teams: Utilization-Daily Total Work Hours
Service Revenue per Billable Professional TrendA line graph showing the trend of Service Revenue per Billable Professional for the last 6 months
Service Revenue to Direct WagesA table showing the ratio of Service Revenue relative to the compensation for Billable Professionals for each of the last 6 months.

Service Revenue / (Direct Wages + PAYE)

*Uses Direct Wages in calculation since PAYE in dataset is 0

  • Xero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Direct Wages, PAYE
Service Revenue to Direct Wages TrendA mixed chart showing the Service Revenue and Direct Wages through columns then their ratio through a line graph. Data shown is for the last 6 months.

MSP Finance Team Financial Benchmarks Dashboard

ThThis dashboard makes use of historical data of all MSPs to provide companies with a benchmark for their financial metrics. For each metric, a company's performance is shown side by side with the Bottom 1/4 Average, Median, and Best in Class (BIC) Average. 

This dashboard can be filtered by Date Range. Users can drill through most widgets to view more details and/or breakdowns.

Expense Margin is a ratio of Expenses and Revenue
(default date range is Last 30 days)
Debtor amount over 60 days as % of debt 
Ratio of significantly overdue invoices to all aged receivables
(default date range is Last 30 days)
Total of Invoices over 60 days / Total Aged Receivables
(Note: data as of 1st day of the month)Normalized earnings before interest, taxes, depreciation, and amortization. 

Normalization method:
Net Income + dividends, pensions & other contributions - reasonable owner draw downs

Widget NameDescription CalculationsSources for Calculations
MSPF Benchmark - Gross Margin generated per $1 SalesGross Margin is Revenue minus Cost of Goods Sold (COGS) which is expressed here as a percentage of Revenue.
(default date range is Last 30 days)

(Total Revenue - COGS) / Total Revenue

  • Xero P&L (SLI-Mapped): Revenue, COGS
Expense MarginTotal Expenses / Total Revenue
  • Xero P&L (SLI-Mapped): Revenue, Expense
  • Xero: Debt > 60 days, Total Aged Receivables
Normalized EBITDA - Last 6 MonthsRevenue + ITDA - Expense - COGS - Contrib & Drawdown
  • Xero P&L (SLI-Mapped): COGS, Expenses, Revenue, Interest, Taxes, Depreciation, Amortization
  • Xero: Contributions & Drawdowns
Gross Margin - Last 6 MonthsLine Chart showing Gross Margin trend for last 6 monthsUses Gross Margin data for last 6 months
  • Xero P&L (SLI-Mapped): Revenue, COGS
% Billable Professional Utilization - Last 6 MonthsPercentage of Billable Professional paid hours that are logged as billable hours% Utilization = Total Billed hours / Total Worked hours
  • ConnectWise Manage: Utilization daily time entry billable hour
  • Teams: Utilization-Daily Total Work Hours
% Billable Professional UtilizationShows % Utilization of billable professionals for period (in slicer)Uses Gross Margin data for the selected period.
  • ConnectWise Manage: Utilization daily time entry billable hour
  • Teams: Utilization-Daily Total Work Hours
Service Revenue per Billable Professional - Last 6 MonthsShows efficiency by computing for revenue generated per billable professionalTotal Service Revenue / Count of Billable Professional
  • Xero P&L (SLI-Mapped): Services One Time Revenue, Monthly Recurring
  • Teams: Utilization-Daily Total Work Hours
Revenue per Seat - Last 6 MonthsShows generated revenue per seat/unitTotal Revenue / (Number of units + Number of seats)
  • Xero P&L (SLI-Mapped): Revenue
  • Teams: Utilization-Daily Total Work Hours
Avg. Billable Professional Compensation - Last 6 MonthsShows average compensation paid to billable professionals

(Direct Wages + PAYE) / Count of Billable Professional

*Direct Wages for calculation as PAYE in mapping is 0

  • Xero P&L (SLI-Mapped): Direct Wages (while PAYE data is still 0)
  • Teams: Utilization-Daily Total Work Hours
Service Revenue to Direct Labor Ratio - Last 6 MonthsRatio to determine Service Revenue relative to cost of Billable Professionals

Service Revenue / (Direct Wages + PAYE)

*Direct Wages for calculation as PAYE in mapping is 0

  • Xero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Direct Wages (while PAYE data is still 0)
A card number showing the overall Gross Margin generated per $1 of Sales/Marketing Cost for the selected date range.

MSPF Benchmark - Blended Gross Margin %

A bar graph providing a benchmark for Gross Margin. Data is shown per month for the selected date range.

[Revenue (Product + Services) - COGS] / Revenue
MSPF Benchmark - Service Gross Margin %

A bar graph providing a benchmark for Service Gross Margin. Data is shown per month for the selected date range.

(Service Revenue - Services COGS)/ Service Revenue
MSPF Benchmark - Product Gross Margin %

A bar graph providing a benchmark for Product Gross Margin. Data is shown per month for the selected date range.

(Product Revenue - Product COGS) / Product Revenue
MSPF Benchmark SG&A %

A bar graph providing a benchmark for Selling, General and Administrative Expense (SG&A) as a % of Total Costs. Data is shown per month for the selected date range.

SG&A / Total Costs
MSPF Benchmark - Sales Cost %

A bar graph providing a benchmark for Sales Costs as a % of Total Costs. Data is shown per month for the selected date range.

Sales Costs / Total Costs
MSPF Benchmark G&A Cost%

A bar graph providing a benchmark for General and Admin Expenses as a % of Total Costs. Data is shown per month for the selected date range.

General and Admin Expenses / Total Costs
MSPF Benchmark - EBITDA %

A bar graph providing a benchmark for Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a % of Total Revenue. Data is shown per month for the selected date range.

EBITDA / Total Service Revenue as % of TotalShows trend of total revenue and % of service revenueService Revenue / Total RevenueXero P&L (SLI-Mapped): MRR Revenue, Services One Time Revenue, Revenue